Verizon Stores: The Launchpads for Social Change
This campaign was designed as a part of a project for my Senior campaigns class in conjunction with Pace Communications of Greensboro, NC.
As the Creative Director of the Group, I was in charge of creating all leave behinds and visuals for the project. Along with design, I also contributed to the writing and research of the paper. Some of these parts include: Final booklet design, NOVO Communications logo design, Primary Research (The Survey), Secondary Research (Channel) and the Media Flowchart.
As the Creative Director of the Group, I was in charge of creating all leave behinds and visuals for the project. Along with design, I also contributed to the writing and research of the paper. Some of these parts include: Final booklet design, NOVO Communications logo design, Primary Research (The Survey), Secondary Research (Channel) and the Media Flowchart.
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File Size: | 1583 kb |
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Creative Brief and Brand Manifesto
The purpose of this assignment was to really get behind who Verizon is and who our target audience was. How they operated and what their personal values and beliefs were. This way we could communicate our message clearly to them in a way that would connect.
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File Size: | 4771 kb |
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