This campaign was created as a part of my Strategic Writing course. The Lazy Muffin is not a real business and all information was created for the purpose of the class' projects. You will see a press release, a backgrounder, website content and a fourth element. The fourth element was an open option and there were no instructions for it, other than it had to be a part of the press kit. For my fourth element, I did a booklet called Try a Bite of The Lazy Muffin.
Website Content
As a part of this project, we were asked to create website content for our business. Below is a link to a website mock-up that I made. The website is functional, but some features may not work due to the fact that it is not a real business (i.e. the social media links and the online ordering page).
http://bethanycoats.wix.com/thelazymuffin
http://bethanycoats.wix.com/thelazymuffin
Press Release
Download File Here | |
File Size: | 82 kb |
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Backgrounder
Download File Here | |
File Size: | 66 kb |
File Type: |
Fourth Element: Try a Bite
Download File Here | |
File Size: | 250 kb |
File Type: |